Crunchie the horse was tugging a boat called Bournville from Liverpool to London, with children’s television presenter Nick Sanders on board, to recreate the tub boat journeys that supplied cocoa beans to the factory and delivered chocolate bars to London

Nine winners of competitions run by Cadburys were invited to the opening of a new high-speed packaging plant, designed to wrap Dairy Milk, Fruit & Nut, Bournville and Whole Nut. James Allen is quoted. The photograph shows Cornell Griffiths (left) and Ian

A 3ft high chocolate Easter egg that was to be raffled off in aid of the outpatient’ department at Birmingham Children’s Hospital. Shown with the egg are Alison Haynes, Derek Harvey and George Hands.

Hygiene rules meant that you could no longer have a tour of the factory, but a new visitor centre was developed instead. The photograph shows Chris Benfield and two other female employees from the demonstration production line.

A hot air balloon in the shape of a giant Creme Egg was planning to tour the country, visiting schools, colleges and shopping centres, and giving customers the chance to go for a short flight. The photograph shows Emily Pegg and Jo Swift in the basket.

An authentic 1920s sweet shop, called Sweet Delights, was opened officially by Vera Kynaston who suggested the winning name in a competition run on Radio WM’s Tony Butler show. Vera Kynaston is shown with Roger Wright and Tom Shell of Bournville College.

A new distribution centre was opened on the former Chance glassworks site, partly funded by Sandwell Council. The photograph shows Dennis Gelling and Keith Watts (right) discussing a consignment of Chocolate Buttons being collected by Roy Kietczek. Bob Bu

West Midlands Arts commissioned seven artists to produce work relating to West Midlands industries, including firms such as Cadbury’s in Birmingham, Brinton’s carpets in Kidderminster and the Ind Coope Brewery in Burton-on-Trent. The West Midlands CBI cha

Pupils, including some from Turves Green Girls School, Northfield, were invited to the factory to hand-wrap Creme Eggs as part of an Eggsploring Engineering roadshow. The Women’s Engineering Society and the Verena Holmes Lecture Tour are mentioned. Shown

The Mill, located alongside Dowles Brook which formed the broder between Worcestershire and Shropshire, had been left to the nation by Paul Cadbury in 1938, and was well used by ramblers, who could see red deer in the Wyre Forest in the summer months. The