The photograph shows Jonathon Swabey with a model of Cortez, the Spanish explorer credited with introducing chocolate to Europe.

A display from the new centre showing the Aztec origins of chocolate.

Sir Richard Attenborough narrated a film, called the Cadbury Collection, about the life and times of employees during the 1950s, and former employees were invited back to share memories of their working lives. Hilda Craig is shown with an old projector.

92 workers from the Cadbury creme egg factory queuing at the headquarters of the Transport and General Workers Union to find out if they had won their appeals against disciplinary action.

British Rail joined forces with Cadbury’s to offer a combined entrance and travel ticket to the attraction, launched by a Milk Tray man, John Wilkinson (shown in the photograph). Longbridge, Stourbridge, Walsall, Wolverhampton, Coventry and Sutton Coldfie

A working model of a chocolate making machine from 1900 was restored from the scrap yard and added to the Cadbury Collection (formerly called the Alternative Exhibition). Shown in the photograph is Roger Miles. Ron Brown and Bob Wilson are also mentioned.

The firm had a new service fleet from Austin Rover and numerous major contracts. John Thompson, West Midlands PTE, TI, Cadbury Schweppes, Hitachi Maxel and Christian Salveson are mentioned.

Philip had painted a picture of his dog, which was highly commended in Cadbury’s National Exhibition of Children’s Art, and was on display at the Art Gallery.

A permanent home was being sought for a 1947 open-topped 4 mpg Dennis Fire Engine as it had to be stored indoors. Worcester and Cadbury are mentioned. The photograph shows Seymour Denver with the engine.

Work was underway on a new centre. The photograph shows an artist’s impression of the complex, on the site of Pilkington’s former Chance glassworks.